![]() Being in sales, we know that repeated follow-up is necessary to convert prospects to potential buyers as per the Statistics That Determine Success. You may ask why? That is what Omnipresence strategy is – being everywhere with audience and different from Omni-Channel anywhere concept. This not the final goal because you use social media, promote other networks or invite people to join email list, read blog, check out any paid advertising, and with any free traditional promotions like Analog networking and distributing brochures. The Radio station may tell the subscribers to watch a product that is on the TV, the TV commercials may try to sell newspaper advertising and in short cross promotion. Mostly media companies adopt a go to market strategy with acquisition of Above The Line (ATL) and Below The Line (BTL) capabilities through the following: Here is an opportunity to adopt Omnipresence strategy, as the name suggests that there is value everywhere with apt audience (See how Retail store has set the stage for a seamless shopping future). Imagination is thinking about any other marketing channels which we may have not applied due to traditional approach mind-set. Less Budget v/s Ample Time with imagination and not for the sake of creativity. The fact is you need to create assets through investment i.e. If you do not start thinking about how these technology pillars can be integrated into your business model, you could forgo the vast opportunities they create and the chance to participate in the new digital economy.įorbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives.In difficult economic conditions it may be easy to compare between you and large enterprises towards business promotion activities in the market you operate. These four technology pillars are not just theoretical they have real and practical application to our personal lives and our businesses that we are already witnessing. With the daily emergence of technology upstarts, enterprises are continually challenged to remain competitive or face disruption. Technology has rapidly accelerated over the past decade and will continue to do so. ![]() We need to reimagine how we do business and interact with these technology pillars to thrive and succeed. As online transactions continue to grow, the need for digital twins becomes increasingly important to look after our business, financial and personal information. Our digital twin will automatically react to advertisements and offers, interpreting our preferences and anticipating our needs through machine learning. It will also be the primary channel for selling goods, services and financial packages. The authentication and security capabilities from our digital twin are imperative for managing, wiping out and regulating fraud and cyberattacks. A digital twin is a real-time virtual model of our physical selves that constantly acts on our behalf without ever needing to rest or refuel. We live in a digital world where our information resides online, and much of our data is insecure. Be protected and secured with your digital twin. Companies cannot risk not investing in AR because it is becoming a norm and expectation, enabling people to obtain information rapidly and efficiently.Ĥ. The use cases of AR across businesses and industries are continuously growing - from assisting in surgery, diagnosing maintenance issues with machinery or cars, perfecting warehouse distribution systems or even visualizing how furniture can look in your home before purchasing. It improves how we perceive our surroundings and enriches experiences, allowing us to make better and faster decisions through data, inputs, computer-generated images and sound. Enrich experiences with augmented reality.Īugmented reality (AR) enhances, in real time, the information we get through our senses. If you are selling a product and do not take advantage of digital moments, you could be set to lose out on a large segment of the market.ģ. With digital moments, businesses can better understand consumer preferences based on regular transactions and can modify marketing and sales channels based on users' likes and dislikes. Consider the life-changing experience of not having to create a grocery list, drive to the store or make a purchasing decision. Businesses need to think about the value they could be creating for themselves and consumers as they leverage digital moments as a sales and marketing channel. Digital moments produce automatic transactions that can transform lives and free up time.
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